Working in partnership with Maasai-owned conservancies to the north of the reserve, the Maa Trust aims to improve the lives of local Maasai families in an environmentally sustainable way, through a variety of projects which include schools, honey production, conservation education, beadwork, water and sanitation, health clinics and bursary programs.

Entry fees donated to The Maa Trust will be used to support local Maasai children by addressing the root causes of girls dropping out of school, and career counselling for the youth.